Population Media Center (PMC) works worldwide using entertainment-education for social change. Our programs encourage positive behavior change among the audience. PMC produced a radio serial drama titled Cesiri Tono ("All the Rewards of Courage and Hard Work") in the countries of Mali, Burkina Faso, and Côte d?Ivoire. The drama was aired from November 2004 to October 2005 and addressed issues such as children?s rights, exploitative child labor, child trafficking and reproductive health. The drama had a significant personal impact on the lives of many people, both adults and children, throughout the region.
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