Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abrham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more.
Mike knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong - but it’s costing entrepreneurs serious money.
So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before.
Fortunately, though, there are specific techniques that appeal to this new generation of consumers, and in this interview, Mike’s going to reveal what he’s learned over the years.
Here’s What’s Waiting For You In This Interview:
* The secrets on how to write the headlines that stop readers in their tracks.
* How to work your copy so it’s fresh for today’s market - consumers avoid the same old, same old - and so should you
* How to use a focus groups to ferrit out hiddin objections about your product.
* How to use online news groups to uncover what people really want
* What’s most important for winning promotions - if you think it’s the headline, the offer or the list - think again
* How to structure your fees so you don’t loose the shirt off your back.
* Sneaky little tricks to maximize your profits from direct mail
* And much, much more
If you are a direct marketer, follow Mike Pavlishe’s advice and it won’t be long before you’re years ahead of the competition.
This is an exclusive interview from Michael Senoff's www.hardtofindseminars.com.
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